Wednesday, June 26, 2013
Monday, June 10, 2013
Wednesday, June 5, 2013
COKE, Bringing Countries Together :=)
Coke, acknowledging the tensions between
India & Pakistan, sought to challenge the status quo by creating “simple moments of connection” between the two countries.
Coke set up a soda machine in each
country with a mirror that allowed participants to interact with the person at
the other machine by following instructions such as to wave, dance or draw a
peace sign. Once the task was completed the machine would dispense a soda to
the participant.
“The warm smiles and frank willingness of the
people in the video -- people usually divided by armed barriers and political
enmity -- to connect with each other will touch your heart.”
-My friend Liz Reed wrote this article
Subscribe to:
Posts (Atom)