Coke, acknowledging the tensions between
India & Pakistan, sought to challenge the status quo by creating “simple moments of connection” between the two countries.
Coke set up a soda machine in each
country with a mirror that allowed participants to interact with the person at
the other machine by following instructions such as to wave, dance or draw a
peace sign. Once the task was completed the machine would dispense a soda to
the participant.
“The warm smiles and frank willingness of the
people in the video -- people usually divided by armed barriers and political
enmity -- to connect with each other will touch your heart.”
-My friend Liz Reed wrote this article
Amazing article, well written and it was so nice to read too. Regardless of politics the people were able to share some nice moments with one another from across the border.
ReplyDeleteThis is why Coca Cola will always be the most popular fizzy drink in the world, they really know how to market themselves.
Recently in UK they have launched coke bottles with 100 of UKs most popular names on them, on their new "Share A Coke" campaign, where bottles will have a name on it, check it out!
http://cokestudio.coca-cola.com/tccc-sacn-webapp/findyourname